Diaries
marketing insights and trends
Diaries from the Bunker
Keep More of What You Earn
Lately, I’ve been shifting hard from revenue-driven to profit-driven marketing strategies. In 2020-2021, many small businesses focused on revenue to keep the doors open and just pay the bills. Now, marketing can help you boost your profits, too.
In Praise of Single-Tasking: Staying Focused in a Distracted World
The ability to focus on a single task is essential to excellent marketing strategy and results.
Finding Meaningful Work in a Changing Economy
In 2022 and 2023, medium-sized companies, mostly private, accounted for the most new jobs. It might just be your next great place to work.
Part 2: Why to Manage Yourself Like a Business
Peeling back personal branding by thinking of yourself as You, Inc.
Part 1: 5 Steps to Build and Market Your Value
Deloitte’s Global Marketing Trends 2021 report tells us that trust and brand loyalty are becoming more intertwined, as customers reward companies that meet their needs authentically and holistically.
We Need Small Businesses – They Need You Back
Small business has never had so much opportunity or faced so many challenges. Pandemic shutdowns saw 48% of them go under. How can we revitalize this important sector?
The Future of Big Business – All For Some?
Big business has taken more than its fair share of profits during pandemic shutdowns. What strategies can we use to rebalance a healthy economy?
Birth of The Brand Bunker – Our Founder’s Story
Heather started a pay-when-and-if-you-can marketing consultancy in March 2020 when the pandemic took hold. With a strong background in crisis and risk communications, she knew COVID-19 would have sweeping, lasting effects. She wanted to make a difference in small business left at a disadvantage. Hence, The Brand Bunker.
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