Unearth Your Purpose.
Unleash Your Profit Potential.
welcome to your future
Award-winning and results-driven 4C/4P marketing
If your startup or small business is lacking a marketing team, or you need CMO level vision, specialized skills, or a jumpstart to your future, I’d love to help you. Welcome to The Brand Bunker! You’ll find deep marketing and communications expertise, but in a very lean operation. I’m a hands-on doer, but when burst capacity is needed, I access a broad global or local network.
You’ll quickly discover big picture thinking combined with ROI-driven process discipline in building the 4Ps of a complete, customized and integrated marketing strategy.
4Ps (Your View)
- Product
- Price
- Place
- Promotion
4Cs (Buyer’s View)
- Customer
- Cost
- Convenience
- Communication
Progress over perfection
When you choose to start a new business, or transform the one you have, count on The Brand Bunker for expertise in go-to-market plans, sales enablement, and amazing brand strategy.
Heather, our founder, has been in the marketing and communications game her entire career – internal and external – driving B2B and consumer marketing, corporate communications, employer brand/employee communications.
Super well-versed in digital and traditional marketing, AI, new media, SMS and more, The Brand Bunker brings you new marketing and technology approaches that can make your life – and your customer experience – easier with less stress.
fast foward thinking
Innovative Approaches
Our strategies deliver fast, practical ways to build trust and visibility for your business to the right people, at the right time, in the right way – on budgets big and small.
If you love your name, let’s amplify it. If you don’t have a name or want to change it, we’ll get super creative drawing on my love of language and meaning. My process includes thorough research into trademarks, branded domains and search engines to avoid unintended duplication.
We’ll talk about the customer or market need that your product, service or solution fills, including the ultimate value and benefits in the eyes of the customer.
Remember, not every product needs or deserves a brand!
But rest assured, your brand architecture will fully support your customer lifecycle or product roadmap.
Then we can zone in on pricing strategies that command a brand premium. From there, I’ll partner with you or your team to create a brilliant marketing campaign.
Along the way, I’ll show you some tricks and tools to build self-sufficiency. In the end, that helps you save money, while upskilling your team for a sustainable marketing process.
My experience with CRM – or Customer Relationship Management – helps integrate new marketing activity directly into your management processes. Good systems matter!
carefully designed
Areas of Expertise
Growth & customer acquisition
I identify new avenues for growth by expanding your customers, services and connections to attract new business.
Key Messages & creative writing
I write high-level brand narratives, taglines, value propositions, positioning statements, memorable messages, and all manner of content creation.
Digital, social & search marketing
After clarifying your business goals and ideal customers, I'll design and maintain an omnichannel marketing strategy to point future customers to your door.
Branding & creative strategies
I will help you find your brand promise, differentiators, and narrative then design brand identity, consistent colors and fonts and creative assets. Yes logo designs too!
Marketing & leadership strategy
With a focus on small business and start-ups, I provide polish, preparedness and professional coaching for speakerships, press interview and public announcements.
Storytelling & content
Once we've nailed your marketing outcomes we'll craft a content calendar with a drumbeat of stories, testimonials and blogs that position you as a leader in your field.
digital storytelling
Videos you can afford
Video in all its forms keep growing by leaps and bounds. Reels on Instagram, Facebook, TikTok or YouTube, for example, continue to perform 300% better on social media platforms such as Facebook. At the same time, high-quality video has also been cost-prohibitive for many lower-margin businesses and those starting out.
Welcome to a place that delivers engaging, solid-quality videos that have earned thousands of likes, shares and purchase actions. Sure, if you need highly-produced videos with all the bells and whistles for your next industry keynote, I’m all in. But with today’s cutting-edge video software, I can crank out fast, scrappy videos in a couple days that really achieve the marketing goal. Ask for client samples!
client feedback
Innovative and pragmatic.
client feedback
Talent you can trust.
