About me
I Can Handle
Your Business Growth
Heather Srigley
Founder, The Brand Bunker
With expertise in branding, demand creation and change communications, I deliver strategic marketing plans for companies and executives for over 25 years including Fortune 100 and fast-paced start-ups.
Building and maintaining high trust is critical for success in our current era of technological disruption when certainty is so low. My career is defined by helping businesses navigate pivotal moments – from launching market-leading products to cultivating employee brand ambassadors.
I’ve consistently stayed at the forefront of innovation, guiding organizations through major shifts like the Internet Era of the ’90s and 2008 housing crisis to the rise of smartphones and social media and now the AI Revolution.
My Mission
I work with start-ups, small businesses, and new business teams that need fractional or full-time marketing and communications know-how combined with enthusiastic use of modern AI tools.
I bring years of blue chip corporation and start-up expertise to the table – and all the professional training that comes with that.
leading innovation
FOUNDED IN 2020
I started The Brand Bunker exactly two days after being laid off in March 2020 – as one of the first casualties of the travel, tourism and prop tech industry shutdowns. Deciding “never to let a good crisis go to waste,” borrowing from Sir Winston Churchill during World War II, I reached out to entrepreneurs, small businesses and non-profits the next day.
Driven to help build back small, local businesses, I worked with restaurants, health studios, autobody repair, and local media companies that were covering COVID-19 in depth. Hyper-localization, customization and integration are what I’m all about. Doing those things well really helps you stand apart from the competition and provide a seamless customer experience built on trust.
Having worked for large manufacturers in both chemical and high-tech and having led global teams for over 25 years, it was second nature to work-from-anywhere using any combination of Google Hangouts, Zoom, and Microsoft Teams.
About My Clients!
Bold, skilled marketers can translate their craft across many industries and contexts. I have spent my career in science and technology marketing with progressive promotions for two Fortune 100 companies AND driven successful projects for healthtech, fintech, environmental science, automotive, residential construction and youth programs.
2023-2025
NeuReality
Vice President, Marketing
As the first marketing hire, I established and drove NeuReality’s brand refresh with compelling storytelling, differentiated product positioning, new simplified technology brands and a science and research-based brand system to clearly stand apart from competitors. I defined a lean, streamlined marketing infrastructure and martech stack to ensure speed, ease-of-use and distributed accountability. Managed five world-class agencies across press/analyst relations, digital marketing, brand research/naming, and CRM build-out through HubSpot Platinum-certified professionals
1990 - 2000
Dow Chemical
Public Affairs and Communications Director
Led a cross-functional global team to spearhead the chemical industry’s first global Sustainability Public Report on the triple bottom-line of economic, social and environmental responsibility – with transparent and quantitative , data reporting on air, soil and water quality on Dow’s Path to Zero – as in zero environmental emissions or safety incidents. Transformed employee communications at major facilities in Canada, Europe and the U.S. to digital-first publications and a new People Success Program for 60,000 global employees. Earned two Silver Anvil Awards and one Gold Quill Award for excellence in public relations, business communications and writing.
2000 - 2019
Intel
Marketing and Communications Director
Worked with amazing end-customers, industry partners and Intel product, sales and marketing teams to build the data center business, digital home and consumer mobility, and talent marketing over a successful 20-year career. Launched the first Intel masterbrand campaign called Sponsors of Tomorrow and the pivotal Intel® Core® processor family in the U.S. Worked with Intel CEOs on engaging executive leaders and employees alike on the corporate vision, mission and strategy to transform from a PC-centric company to the data-centric Digital Age.
2019 - 2020
Vacasa
Growth Marketing Director, Real Estate and Homeowner Marketing
Lead a team of 18 marketing, creative, content and writing professionals to reposition Vacasa’s value proposition around full-service property management and drive triple-digit organic growth, new customer acquisition and lead generation – while improving team morale through career development, innovation initiatives and work processes with partners.
2021-2022
The Aspire Institute
Vice President, Marketing
Revitalized marketing initiatives to triple new client acquisition post-COVID for Aspire, a management and financial consulting firm for residential home builders and renovators, to. Delivered a comprehensive marketing audit, post-COVID rebrand to convey optimism and regeneration, overhauled digital presence and produced new customer video testimonials. I boosted 5-star Google reviews by 33% and generated qualified leads/buyers for local workshops and contractual consulting services.
2020-2021
SagaCity Media
Chief Brand Officer
Pioneered as the first marketing executive at SagaCity Media, overseeing brand and B2B strategy for a portfolio of 22 regional publications, including SeattleMet, Houstonia, Sarasota Magazine and Portland Monthly, as well as custom travel and tourism brands including Washington State Visitors Guide, Oregon Wine, and Galveston Visitors Guide. I transformed digital sales packages with highly-interactive display on HubSpot CMS, driving increased profitability and integrating digital, social, and live events into robust omnichannel advertising solutions for commercial, educational, and non-profit partners.
client feedback
Genuine Desire to Help
Leads By Example
"What truly sets Heather apart is her ability to translate complex, technical information into clear, compelling messaging that resonates across audiences, from engineers to executives. She brings not only precision and insight but also a strong creative spark, whether crafting compelling narratives or finding fresh angles to position the product in a crowded market."
